Page 16 - Digital readiness competences dictionary

COMPETENCE 8

communicating, influencing, and maintaining a rapport with others via
DIGITAL COMMUNICATION
technology

level
INTERMEDIATE ADVANCED

knowledge Explain the importance of being proficient in digital knowledge List tools to become more proficient in digital
communication in the 4.0 industry.
communication in the 4.0 industry.
Identify trends in the use of social networks and
Identify the main social networks and digital
communication platforms.
digital communication platforms.

Communicate with customers via social networks, Implement a social media strategic plan to
applying and respecting netiquette rules. communicate with customers.
skills Generate relevant content for the company’s social skills Make use of social networks analytics to learn more
about the company’s customer base.
networks and digital presence in general.
Communicate with peers via digital communication Decide the best digital communication tools to
tools, applying and respecting netiquette rules. communicate with peers and costumers.

Demonstrate enthusiasm about new social networks Demonstrate proficient knowledge about new social
attitudes and digital trends. attitudes networks and digital trends.
Show concern in becoming an online influencer.
Show concern in maintaining a good online presence.
Build interest in maintaining a rapport with others via
maintaining a rapport with others via technology.
technology. Maximise the potential of networking by

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