Page 15 - Digital readiness competences dictionary

COMPETENCE 7

understanding the business, the needs of customers, and developing
BUSINESS ACUMEN
new opportunities

level
INTERMEDIATE ADVANCED
Explain the importance of being customer-oriented in Elaborate on the value-for-money of being customer-
knowledge Explain the importance of understanding the business knowledge Elaborate on the value-for-money of understanding
oriented in the 4.0 industry.
the 4.0 industry.
the business and the industry.
and the industry.
List the benefits of developing a customer-oriented
businesses.
business. Identify best-case practices for customer-oriented
Predict business trends based on own and
competitors’ performance.
Identify main competitors in the industry.
skills Perform a SWOT analysis. skills Define short, middle, and long-term goals based on
the conclusions of a SWOT analysis.
Perform a benchmark analysis.
Identify competitive advantages based on the
conclusions of a benchmark analysis.

attitudes Communicate with customers about their needs and attitudes Communicate with peers and employees about
customers’ needs and how to satisfy them.
how to satisfy them.
Create opportunities for creative product/service
Show a creative attitude towards product/service
development.
development.

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